Link Analytics & Tracking
📖 5 min read•Last updated: October 2024
Track the performance of every link on your profile with detailed analytics. Understanding your data helps you optimize content and maximize engagement.
Accessing Analytics
- Go to Analytics from the main navigation
- View overview dashboard
- Click on individual links for detailed stats
Metrics You Can Track
Basic Metrics (Free)
- Total Clicks: How many times each link was clicked
- Profile Views: Total visitors to your profile
- Click-Through Rate (CTR): Percentage of visitors who clicked
- Top Links: Your most-clicked links
Advanced Metrics (Pro)
- Traffic Sources: Where visitors came from (Instagram, TikTok, etc.)
- Geographic Data: Visitor countries and cities
- Device Breakdown: Mobile vs desktop vs tablet
- Browser Data: Which browsers visitors use
- Time-Based Analytics: Peak engagement times
- Conversion Tracking: Track actions after clicks
Understanding Your Data
High views, low clicks? Your profile is getting traffic but links aren't compelling
Low CTR overall? Try reordering links or improving titles
One link dominates? Consider featuring it at the top
Traffic drops suddenly? Check if external promotions ended
Using Analytics to Grow
- Promote your best-performing content more
- Remove or update low-performing links
- Post during peak traffic times
- Tailor content to your audience's location
- Optimize for mobile if that's your primary traffic
Exporting Data
Pro users can export analytics data to CSV for deeper analysis or reporting.