Help Center/Link Features/Redirect & Direct Links

Manage Redirect & Direct Links

πŸ“– 4 min readβ€’Last updated: October 2024

hoo.be offers two powerful link management features: Direct Links and Page Redirects. Understanding when and how to use each can optimize your profile's performance.

Direct Links

Direct Links allow visitors to go straight to a destination without seeing your hoo.be profile first.

How Direct Links Work

Instead of: hoo.be/yourname β†’ Profile β†’ Click link β†’ Destination

With Direct Links: hoo.be/yourname/directlink β†’ Destination (instant)

Setting Up Direct Links

  1. Go to your link settings
  2. Select the link you want to make direct
  3. Enable "Direct Link"
  4. Create a custom slug (e.g., /shop, /youtube, /podcast)
  5. Your direct link will be: hoo.be/yourname/slug

When to Use Direct Links

  • βœ“ Sharing in Instagram Stories (swipe-up links)
  • βœ“ YouTube video descriptions
  • βœ“ Podcast show notes
  • βœ“ Email campaigns for specific products
  • βœ“ QR codes for events or locations

Direct Link Examples

  • hoo.be/johnsmith/shop β†’ Your online store
  • hoo.be/johnsmith/youtube β†’ Your YouTube channel
  • hoo.be/johnsmith/book β†’ Calendar booking page
  • hoo.be/johnsmith/deal β†’ Special promo page

Page Redirect

Page Redirect automatically sends all visitors from your main profile URL to a specific link.

How Page Redirect Works

When someone visits hoo.be/yourname, they're instantly redirected to your chosen destinationβ€”they never see your profile page.

Setting Up Page Redirect

  1. Go to Settings β†’ Profile
  2. Enable "Page Redirect"
  3. Select which link to redirect to
  4. Save changes

When to Use Page Redirect

  • βœ“ Major product launch (send everyone to sales page)
  • βœ“ Event promotion (direct to ticket sales)
  • βœ“ Time-sensitive campaigns
  • βœ“ Contest or giveaway entries
  • βœ“ Seasonal promotions (Black Friday, etc.)

Direct Links vs Page Redirect

Direct Links:
  • Multiple custom URLs per profile
  • Profile page still accessible
  • Great for content-specific sharing
  • Analytics tracked per link
Page Redirect:
  • One main redirect only
  • Profile page not accessible
  • Best for focused campaigns
  • All traffic goes to one place

Analytics & Tracking

Both features provide detailed analytics:

  • Click Count: Total clicks on direct links
  • Traffic Sources: Where visitors came from
  • Geographic Data: Visitor locations
  • Device Types: Mobile vs desktop
  • Conversion Tracking: Track actions after clicks

Best Practices

  • Use memorable, short slugs for direct links
  • Test links before sharing publicly
  • Update redirects for time-sensitive campaigns
  • Track performance to optimize strategy
  • Don't change slug names frequently (breaks existing shares)

Troubleshooting

Direct Link Not Working?

  • Ensure the slug is unique (can't duplicate existing slugs)
  • Check that destination URL is valid
  • Clear browser cache
  • Verify link is enabled

Need to Disable Redirect?

  1. Go to Settings β†’ Profile
  2. Toggle off "Page Redirect"
  3. Your profile will be accessible again

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